Seriously.

I want to be strong and brave and full of energy.  I want to leap tall mounds of laundry while whipping up a healthy meal.  I want to write helpful posts and get on my forum and truly be inspiring, calling my friends to action. I want the public to adore me and those in need seek me out to rescue them…

My only problem with becoming an action figure lies in the fact that I am just too tired.  I had a friend the other day call me while he was on the way to work and say, “Have you ever been tired and then you’re just tired and then you are really tired…?”  Uh, yeah, I know that one.  So damn tired you can’t even think of another word for it.

Get real.

The truth is I really don’t want to be a fantasy rescuer or an ideal of any kind.  Not today, anyway. I just want to be me.  Fully present and in the body.  Un-tired, alert and, mostly, available.  To strive to be a super-woman or super-hero just isn’t healthy and puts my “Burned Out” radar on alert.

Do what you can but do something.

On the days when I am tired, and tired and mostly tired I actually do something:  rest.  It’s the only way back to being able to take action on all of those “must do” lists.   Total self-nurturing, take the phone off the hook, unscheduled time-out rest.  My best advice for becoming an action figure.  Refuel.  Relax.

Give yourself permission to take off the super cape and put up your feet for a while.  After all, you can’t give away what you don’t own.

Breathe.

Finding your target market is important – I know marketing experts who research and research until they know exactly who their audience is right down to the “inth” degree.  They know what they want to say to them and what to sell – but they take so long devising a marketing plan and a business structure that they never even get around to approaching their target audience.  They are never-ending planners, the research “experts”. They do the research but forget to take the action. They aim too long. And they sometimes never get around to  shooting (getting their message out there).

A moving target

Let’s face it – defining the perfect target market is a work in progress.  Depending on your approach, your market could move a little to the left or the right, up or down.  For example, you might be selling pink fluffy slippers to the lady of the house and build your whole marketing strategy around a certain demographic:  Housewives who love fluffy pink slippers.  Then you discover that you are getting hits to your site from other demographics:  Single moms who are good at self indulgence.  They don’t stay at home, they work hard, etc. etc.  Then men who love to wear fluffy slippers. (Yes, they do exist!) Or men who love to give pink fluffy slippers as gifts…

Well, you get the drift – the target you thought you had perfect aim at has shifted.  So what’s a good approach?

Shoot, damnit!

Plan briefly.  Research briefly:  Is there a market? Do they want what you have? Define your market but be ready and open to re-define it if necessary. Once you have a pretty good idea of what you are selling and that there is a market for it, just shoot.  You can fine tune as you go along – seriously.   The trick is to just get out there with the message, the product or the sales pitch.  Take action and shoot before the target gets away.

Everybody wants to improve their online business success, make more money, become well known and end up with a happy and fulfilling life.  All this is possible but there are some who have the mistaken belief that success and happiness magically appear the moment they think of a great idea and throw up a website.

Remember a couple of years ago when it seemed that everyone was all a-buzz about a “secret” that could make you instantly successful, powerful and wealthy? I am referring to the stir caused by the book and movie “The Secret”. The premise is that your thoughts can become things and your dreams and success can come true using the metaphysical Law of Attraction.

Well, I read the book.  I own the movie.  It is inspirational – but it lacks in emphasizing a key step: Taking action!

Yes, your thoughts (or ideas) can become things like wealth, business success, happiness or health but you have to take action when those opportunities arise especially when you are starting an online business.  Sort of like “strike while the iron is hot”.

If you wait around for success to knock on your front door (or arrive in your Alexa ratings) while you just sit and think about it, then you might be waiting for a long time.  You’ve got to move on that thought.  Write the ideas down, research the possibilities, keep a positive attitude but most of all,  act on it!

Seriously, you wouldn’t dream about taking a trip, pack your bags, get in the car and just sit, would you?  I didn’t think so.  You got to crank that car and move!

Your best idea for creating an online business may come first but it’s taking action that will get you to your destination of online business success.

So, get crankin’.  Move!